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The Behaviour Business: How to apply behavioural science for business success
The Behaviour Business: How to apply behavioural science for business success
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SKU:9780857197344
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\nIf you are in business, you are in the business of behaviour – and unless a business influences behaviour, it will not succeed.
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\nIntroducing the leading thinkers and practitioners from this new field (and sharing dozens of real-world examples), Richard guides readers through the hidden influences, biases and fallacies that influence the behaviour of customers, employees, and business leaders alike – and shows how we can ethically use these insights
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\n• powerfully attract and retain customers
\n• fuel true and lasting innovation
\n• stand apart in the new world of increasing automation and artificial intelligence
\n• change workplaces and maintain happy and productive employees and teams
\n• and a lot more!
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\nIt’s time to shape behaviour instead of simply reacting to it. The Behaviour Business is the eye-opening, practical guide you have been waiting for.
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